Below is a nice letter from WetFeet.com
co-founder Steve Pollock:

 

"Dear Bruce,

"I rarely write letters like this, but I wanted to tell you how much help you've been to WetFeet.com, and tell you that we'd be glad to serve as a reference.

"We are an Internet-based start up headquartered in San Francisco.  We developed a new product: detailed research reports for high level professionals.  The challenges of developing a new product and creating an organization to write, print, market and distribute the reports are many.  Establishing a health insurance plan the met our stringent requirements was a task that we did not welcome.

"You provided us with the information necessary to evaluate a wide variety of options and you helped us get the plan put into place.  You've also helped us deal with a variety of challenges as our staff has grown from 10 people to 25.  More importantly, in the nearly two years that we have had the plan, you have become a reliable source of assistance to all of our employees, especially our human resources director.  I've had a number of people tell me how helpful you have been to them personally.

"Even though we're located in san Francisco, we have found you to be incredibly accessible and responsive--far better, in a fact, than any of the insurance brokers located up here in our backyard.  We have come to realize that your office is as close as the telephone and the physical distance between San Francisco and Los Angeles has not been a problem.

"We enthusiastically recommend you to those in need of assistance with employee benefits.

"Sincerely,

Steve Pollock, Co-Founder"